Since my UPCC days, I have always used Max Factor pancake foundation. In True Beige. It has been in my beauty arsenal which I vowed never, ever to change. Until it was phased out last year. Panic mode! I searched all the malls in Bacolod (hehehe, parang tatatlo lang naman kaya!), but I ended up more frustrated as I went home empty-handed. When I went to Cebu, that was my first priority—to find the missing MF. No dice. When I visited my son in Iloilo, I rushed at once to SM’s cosmetics section, hoping they still have old stocks at hand. Umuwi akong luhaan. I skyped my sister Ben and asked her if she knew that Max Factor has been buried to the grave for good, and she too panicked. I finally gave up my search when I read in their website that it WAS phased out. RIP.
I know, I know, pancake foundations are for Lolas and 20 years is too long to be loyal to a certain makeup. I should have moved on with the newer makeup inventions. Let me tell you a secret though--nothing beats its consistency, its coverage, and its reasonable price. After searching for the MF to no avail, I grudgingly tried other kinds of foundation—BB cream, powder, liquid. But my hands still instinctively reach out for an MF pancake. Calling the powers-that-be of Max Factor, would you grant the wish of a loyal customer and produce this baby once more? If it had been the choice of movie stars like you advertised, then what in the world is Hollywood using now?
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